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Monday, February 21, 2005

Anatomy of a bloggercon

How we organized the Triangle Bloggers Conference, held Feb. 11, 2005 at the University of North Carolina at Chapel Hill (conference wiki no longer available):

  • e-mail – started 12/20/04 with a message to Paul and Ed
  • blogs – the three of us posted to our blogs (Anton, Paul, Ed) and solicited reactions in our comments
  • wikieditable page for anyone to sign up and offer ideas for the conference, created before Christmas, using Instiki
  • more e-mail – lots of personalized messages sent to friends, colleagues, fellow bloggers and newspaper editors
  • linksDave Winer, Jay Rosen, Cory Doctorow, dozens of other bloggers and sites link to the wiki
  • listserv – bloggercon announcement sent to various university and community lists
  • big namesPaul invites Dan Gillmor to campus as part of the ibiblio speakers series; Dave Winer accepts an invitation to drive south; various local blogger luminaries add their names to the wiki list of participants
  • word of mouth – talked it up among friends, family and even strangers
  • news release – news release posted to the wiki, and submitted to UNC news service (see this for how that transpired)
  • media interviews – Paul and Anton interviewed by local radio and newspaper
  • other events – visits by Dan and Dave lead to journalism/blogging talks in Greensboro, a bloggers brunch in Chapel Hill and Dan’s speech at UNC-CH
  • Ta-da List – used the free service at tadalist.com to keep track of the tasks for planning the conference
  • sponsorships – though it breaks the BloggerCon rules, we learn later, Lulu.com sponsors the coffee and doughnuts; the School of Journalism and Mass Communication offers its support (Jen O’Bryan prints nametags and hard-to-miss neon signage)
  • help – the crew of ibiblio (Fred Stutzman and others) contributed technical support and video recording
  • welcomes – everyone’s welcomed to the event; John Ettorre flies in from Cleveland, Cathy Resmer flies in from Vermont, and two guys drive in from Atlanta; more than 125 people gather Feb 12 for the conference
  • liveblogging and follow-up posts – dozens of bloggers write about the conference before, during and after the event
  • thank you notes – e-mail messages of thanks to all who attended; written notes to key participants to be mailed this week